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It
is the first step to having a real presence on the web:
Before developing your Internet site, make sure that your
domain
name is
available. Do not take the risk of developing your site only
to realise that the website address you want is not available.
To protect your brandname:
By registering a domain name,
you protect your mark, company, name, against cybersquatting.
On Internet the law of first come, first served dominates;
if you have not yet registred your name, someone else might
take it .
To have your Internet website and your e-mails personalized
in your own name:
For example, if you have your website housed at an address
like: http://perso.aol.com/asmith.html and an e-mail at the
address: societe.asmith@aol.com
By registering a domain name, you can benefit from a web address
and personalised e-mail account in your name, for example:
www.asmith.com and contact@asmith.com.
To have a better visibility in search engines:
Search engines besides looking for keywords in your web pages
and meta tags, also index the words in your internet address.
For example you can buy www.sell-dvd-movies.com, www.dvdmovies.com,
www.buydvdmovies.com and redirect them towards your Internet
site: www.avideoshop.com
To beat the competition:
By
reserving several domain names in a different category, you
can outdo your competition on the web. They will be forced
to find a totally ungeneric domain name.
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